Ask me anything
This is my short-form blog, a repository of what I find interesting every day. My long-form thoughts on marketing, media and management can be found at matthewhayles.posterous.com. I work at Edelman.
"We should aim for measurable outcomes beyond media impressions and advertising equivalencies, including Building Trust, Changing Behaviors, Deeper Communities and Delivering Commercial Benefit. At the same time we must draw a clear line between journalism and public relations, as we rely on a discerning media sector as a cornerstone of our work."
