"You need to go where your consumer lives online. If your customers, prospects, and influencers are there, you should be there: listening, engaging, sharing, and helping them."
Edward Boches, chief creative officer at Mullen.
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This is my short-form blog, a repository of what I find interesting every day. My long-form thoughts on marketing, media and management can be found at matthewhayles.posterous.com. I work at Edelman.
Edward Boches, chief creative officer at Mullen.
