"Try to use old words, words that reach into the very core, the very oldest part of the language. They have the most impact…. Beware of adjectives. This is a rule I keep breaking and I have to exercise great vigilance to rein myself in. Adjectives are fine in moderation, and when they genuinely add to the meaning or clarity of the image being conveyed."
BBC’s Alan Little, quoted by Adam Westbrook.
