"Finally, the maps underscore how much geography still matters. Film exports decline as distance from the United States increases. This power of proximity is evident in Hollywood’s success in the markets of its hemispheric neighbor Latin America—despite linguistic and other cultural differences. Many have the impression that geography is irrelevant for products that don’t have to be shipped physically across borders. That couldn’t be further from the truth. Even for digital products and services, geography almost always matters."
Remapping your strategic mind-set
