Eight Lessons in Crisis Communications
This post from Crenshaw Communications explains eight things the Chilean government got right about its communications strategy in the midst of a crisis. These two, in particular, caught my eye as more challenging than the rest:
Accept help, but maintain control. A fascinating aspect of the rescue has been the technical help and advice the government sought from private companies and experts at NASA and elsewhere. The authorities made it clear that no effort would be spared to ensure a safe resolution to the crisis. Yet, they kept tight control over communications, ensuring that the government was the chief source of updates. This is the first rule of crisis PR.
Sweat the small stuff. One of the biggest stories around the rescue operation has been the focus on the smallest details of the plan, from the construction of the tube, to the monitoring of each miner’s health. The government’s meticulousness conveyed not only competence, but caring
Read the full list here: Crisis Management: Lessons From The Chilean Mine Rescue.
