"Skeptics of location-based services typically cite the personal privacy and security concerns associated with broadcasting a person’s whereabouts. A new service called Neer is answering this concern by enabling families to keep track of one another privately through “geo-fencing” technology. With Neer, users can establish geo-fences (virtual perimeters) for physical locations like work, home, school and the subway station. Upon entering or exiting one of these perimeters, an alert will be sent to the user’s inner circle. Yes, I realize this sounds a bit creepy, but for parents and children this type of service can be useful for coordinating busy family schedules."
Four Geolocation Trends to Watch | Edelman Digital
